As its name suggests, UC San Diego’s University Centers is the campus hub for great eats, relaxing study rooms, inclusive activities, and more. Drawing inspiration from the interests of the diverse community, and the experiences of being a part of the local San Diego culture, many the visual assets I produced aim to invoke joy and excitement, for those looking to take a break from the rigorous life of being a student. Adhering to the brand guidelines, yet challenging its boundaries, the results resonate with current trends, allowing the UCEN branding image to stay relevant.

The following poster images were distributed via print and modified for respective digital platforms, to promote upcoming and ongoing events, held by campus marketing and events teams.