As University Center’s leading annual tradition, First Friday starts off the new school year by inviting students and staff to join in on a scavenger hunt to explore the resources and communities fostered by the beloved UC San Diego hub. Emerging from quarantine restrictions after almost two years of virtual events, First Friday 2021 was a challenge in and of itself, navigating the interests of university Covid guidelines, while teams behind the scenes were just getting to know the people and places they needed to spotlight.

The Surf and Sun 2021 theme is inspired by 70’s West Coast surf motifs, featuring the UCSD mascot, King Triton. Bold color schemes and vibrant gradients highlight the versatility of negative space in simple imagery, while bringing in trendy retro design elements. For the nighttime partner event, First Friday x Fair at the Square with Triton Fest, the visual assets are reintroduced in a dark mode concept to reflect the thrills of carnival rides and activities below the moon and stars. The Triton Fest characters join King Triton for an eventful evening, as the refreshing sea breeze washes over the campus skyline.